Convene. Challenge. Change.
In partnership with The Drum, the 4As created a content series titled ‘Convene. Challenge. Change,’ which investigates brand/agency…
GenAI Certification for Advertising
Become a Generative AI Expert: Advance Your Career and Lead Your Agency’s Transformation in the AI-Powered Advertising Revolution…
Team Strengths Training
Why Focus on Team Strengths? What do successful teams do that other teams don’t do? They appreciate and…
06/04/2025
Navigating Profitable Paths to Programmatic
A strategic guide for agencies evaluating programmatic solutions: in-house trading desks, DSP-managed services, or agnostic hybrid partnerships. Designed…
Generative AI and the Shifting Legal Terrain
Agencies and their clients are using Generative AI for more and more tasks. Since the 4As last webinar in May 2024 reviewing some of the legal and ethical issues associated with these activities, the environment in the U.S. has continued to evolve.
Mastering DOOH to Enhance your Programmatic Strategy
Explore Programmatic DOOH-learn how it works, blend data and creativity to reach audiences, and discover why it belongs…
New Business Basics
RFI…RFP…WTF?! If you’re struggling to make sense the steps involved in developing agency new business, this course is…
Fireside Chat with Sherry Ulsh and Vikki Rohrer
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
05/01/2025
4As Meet & Greet: Veylan
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
04/15/2025
Nielsen Executive Briefing: Big Data + Panel Measurement
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
How AI is Facilitating the Ability to Create the Hybrid Workforce of the Future
Join us as we explore how AI is revolutionizing the workforce, paving the way for the hybrid future.…
Rethinking RTO: How Smart Leaders Build Culture through Workplace Transformation
Is your organization stuck in the return-to-office tug-of-war? You’re not alone. As mandates backfire and tensions rise, it’s…
